Opening hours are the single most consulted thing on a Fremantle website, and they are the thing most often wrong. Public holidays, the Sunday market rush, a kitchen that closes earlier midweek. If your site says one thing and the door says another, you have not lost a page view, you have lost a customer who walked to you.
Weekend and weekday are two different businesses here. Saturday brings people who have never heard of you and are choosing between six options on the same street. Tuesday brings regulars who already know what they want. A site that only speaks to one of them is leaving the other on the footpath.
Freo has a strong independent streak, and template websites work against it. When your site uses the same hero layout as a franchise in a shopping centre, you are quietly telling people you are the same kind of business. Independent operators here trade on not being that, and the site should back it up rather than undercut it.
The last thing is photography. Heritage frontages, limestone, harbour light — Fremantle businesses tend to have genuinely good photos, and then a platform compresses them into mush or takes four seconds to load them. Handling large images without wrecking the page is most of the technical work on a Freo build.